Socialite lets you leverage the investment you’ve made in social marketing to drive more engagement and revenue with email marketing – and vice versa. And, you can drive the interplay between email and social marketing directly from within Bronto, your commerce marketing hub.
- Facebook Audiences – Create an audience in Facebook based on a segment or list in Bronto and use it for ad retargeting on Facebook. Target your existing customers with a Custom Audience, or create a Lookalike Audience for targeting new, potential customers. Membership is automatically updated over time so you no longer have to manually export and import files between platforms.
- Facebook Tabs – Leverage your Facebook community to drive list growth by adding a custom tab to your Facebook Page, created right from within Bronto, for capturing email opt-ins and other contact data. Easily make changes in the drag-and-drop form builder and instantly publish to Facebook with the click of a button.
- Instagram Shopping – Drive sales through beautiful imagery and hyper-engaged users. Promote products with Instagram posts and trigger ready-to-shop emails to interested users that comment on those specific posts. Track engagement and revenue to see your return and optimize bestsellers.
- Twitter Cards – Send opt-ins and extra contact data from Twitter Lead Generation Cards directly into Bronto. Add those contacts to a list or even trigger an automated campaign workflow and track success metrics to see the impact on your list growth.