Common industry statistics indicate that over 70% of online shopping carts are abandoned. Since many of these are not truly abandoned (many shoppers use carts to transition between devices or to build lists to research later) this represents a huge opportunity to convert sales that may have otherwise been lost. With the new Cart Recovery app, Bronto aims to make it vastly easier to convert more shoppers to buyers by targeting cart abandoners with customized messages.
- Fast & Accurate Data Capture—Identify abandoned carts in near real-time with the Bronto CartBeat feature and respond with a cart recovery message as soon as you deem appropriate.
- Automated Cart Recovery Messages—Use a drag-and-drop automation canvas to trigger a personalized message or message series.
- Personalization & Dynamic Content—Dynamically insert detailed order and cart information into email and SMS messages.
- Cart Recovery Analytics—Track detailed cart activity, including abandonment rates, recovery percentages, recoverable revenue and more.
- Commerce Configuration—Let Bronto configure your cart and order tracking within the Bronto Marketing Platform.