Tealium iQ

by Tealium

Integration Guide
Tealium Overview

Founded in 2008, Tealium is the leader in enterprise tag management and digital data distribution platforms. Tealium gives marketers a comprehensive solution for managing their third-party digital marketing vendor tags, and then correlating the data those tags generate into a clean, actionable source.

Hundreds of major brands on five different continents rely on Tealium to streamline digital marketing complexity, solve their customer data integration challenges, and improve the effectiveness of their customer acquisition and retention campaigns. Tealium was founded by digital marketing pioneers, and is led by CEO Jeff Lunsford, who had taken two companies public: WebSideStory (now part of Adobe Systems), and Limelight Networks. Tealium is funded by top-tier venture capital firms, including Battery Ventures and Tenaya Capital, which have invested in category leaders such as Omniture (Adobe Systems), ExactTarget, BazaarVoice, Marketo and many more.

With over 700 tag-based integrations, Tealium has the largest marketplace of any enterprise capable TMS. Tealium also has extensive data enriching integrations with many major ESPs, CMS, eCommerce, and data platforms.

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