Predictive Analytics

by Custora

Integration Tour
Success Story

Custora is a SaaS platform designed to help online retailers better understand and market to their customers. We’re on a mission to remove the “mass” from marketing with software tools that focus on customers as individuals with unique needs and interests. Our software employs the state-of-the-art in customer analytics methodologies and integrates directly with email providers to help marketers deliver more relevant, meaningful communications.

Custora is a customer-centric marketing platform that helps e-commerce marketing teams know, find, grow and retain more valuable customers. We integrate with Bronto to help you tailor email marketing for each specific customer, based on powerful predictive analytics models. Custora’s segmentation builder allows you to target any customer segment in your database, based on persona, lifecycle stage, products purchased, acquisition channel, demographics, and more.

We are proud to work with some of the world’s leading e-commerce retailers, including Etsy, LivingSocial, One Kings Lane, and Custora customers who integrate with Bronto include Bonobos, and others.

By making customer data from Custora available in Bronto, you can build more targeted and personalized segment-of-one email and cross-channel marketing campaigns.

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